A cinema trailer promoting awareness of accessible cinema screenings is now available for screening at UK cinemas. "Each year in the UK around 800 children are born with significant hearing loss, and every day another 100 people start to lose their sight. As we age, loss of some hearing or sight is inevitable. Access to film via subtitles and audio description is something that we may all appreciate eventually. This advert will be viewed by thousands of people nationwide. Many of which will know someone with hearing or sight loss. It is hoped that people will spread the word and help to create better awareness of the world-leading 'access' services provided by UK cinemas. For people with hearing or sight problems, cinema is not the out of bounds social activity of the past, but is now a very exciting, welcoming and accessible day or night out with family and friends." The trailer has been made possible through the support of Paramount Dreamworks pictures, ITFC and Arts Alliance Media Ltd. Visit the CEA website for more info.   The UK leads the world in accessible cinema! Most popular cinemas now have facilities to screen the latest films with subtitles & audio description for people with hearing or sight loss. There are more than 600 English language subtitled shows every week around the UK and thousands of audio described shows. "It's the accessible cinema experience: SEE the dialogue! HEAR the action!"   Click for quotes from people that have experienced 'accessible' cinema.        Sponsored by the UK Film Industry

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