In 2009 Your Local Cinema .com, the cinema listings & information service for people with hearing or sight loss, won the Daily Mail People's Choice Enterprise Award as well as the British Telecom BT Remote Worker Award. The company was also a finalist in the 'Best Arts Project' category of the National Lottery Awards.


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05 September 2009:

'Your Local Cinema .com', the cinema listings & information service for people with hearing or sight loss, has been voted one of the UK’s favourite Lottery-funded arts projects - beating hundreds of projects from across the UK.

The London-based not-for-profit service was awarded a trophy for making the final three in the Best Arts Project category at this year’s National Lottery Awards. Hundreds of thousands of votes were cast by the public and the winners and runners-up were revealed on a live, star-studded BBC1 television show on Sat, 5th Sep

The show, hosted by Nick Knowles and Myleene Klass, included the 2009 National Lottery Awards, the Saturday night lottery draw, a celebrity quiz and live music.

Accepting the runners-up trophy at the after show party, Dean Rhodes-Brandon, founder of 'Your Local Cinema .com' said: "We are delighted to have been featured in The National Lottery Awards. Lottery funding has helped to ensure the joy of the big screen is accessible to all. I would like to thank the thousands of people who voted for us. We really, really appreciate the tremendous support we've had throughout all stages of the competition".

He continued: "I'm hoping that the TV exposure will help to inform millions more people that the cinema is now accessible to those with hearing or sight loss. In fact as we get older, we'll all experience some hearing or sight loss and may appreciate services that can help us enjoy sound & vision!"

The National Lottery Awards recognise the difference that lottery funded projects, both big and small, have made to local communities and celebrate the achievements of the people behind them.

Your Local Cinema .com was set up by a profoundly deaf teenager with the aim to help people with hearing or sight loss to enjoy - rather than endure - the cinema experience.

Since 2000 the company has worked with the UK film industry, technology companies and charities representing people with hearing or sight loss to ensure that the UK now leads the world in 'accessible' cinema. Today most popular UK cinemas regularly screen the latest films with subtitles & audio description (a narrated soundtrack) for people with hearing or sight loss.

The 21 Lottery-funded projects from around the UK that reached the finals of the Awards were all recognised on the live 90-minute glittering gala event, and presented with their Awards and up to £2,000 by a host of celebrities and special guests.

Famous names attending included Peter Andre, Kirsty Gallacher, Gareth Gates, David Gest, Lisa Snowdon, 15-year old diving sensation Tom Daley, Apprentice stars Kate Walsh and Philip Taylor, Strictly Come Dancing stars Bruno Tonioli, Lilia Kopylova and John Sergeant, comedian Stephen K Amos, 'King of the Jungle' Christopher Biggins, actors Fay Ripley and Ben Richards, and musicians David Gray and The Noisettes.

For press enquiries please contact Dean:

Website: http://www.yourlocalcinema.com


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21 March 2009:

Your Local Cinema .com has won the 'People's Choice Award'
at the Daily Mail Enterprising Young Brits awards.

Chancellor of the Exchequer Alistair Darling today presented the annual 'Daily Mail Newspaper Enterprising Young Brits - People’s Choice' Award to 'Your Local Cinema.com - the not-for-profit cinema listings & information service for people with hearing or sight problems.

Thousands of people including readers of the Daily Mail newspaper voted for the twenty finalists. Winner Dean Rhodes-Brandon, who founded the service, was a finalist in the 'Teen' category and his company 'Your Local Cinema .com' received the most votes overall. The company runs an information service and website that exists to create awareness of - and increase audience figures for - subtitled & audio described cinema releases and shows for people with hearing or sight loss. It is sponsored by the UK film industry.

The company has worked with the UK film industry, technology companies and charities representing people with hearing or sight problems to ensure that the UK leads the world in 'accessible' cinema. Most popular cinemas now have facilities to screen the latest films with subtitles and audio description (a narrated soundtrack) for people with hearing or sight problems.

Speaking at the event Alistair Darling said 'I have been enormously impressed with the talent of the winners and the finalists. They have excellent ideas and also have the enterprise to develop those ideas. The enterprise, imagination and determination to succeed of these young people sends a clear message that there is a good future out there. It is all to play for.'

The event was hosted by the Institute of Directors, Pall Mall, London and recognises young people who have turned their ideas into reality. Finalists had to endure a 'Dragons Den' style pitching process and a Q&A session from the high profile judges, including Make Your Mark’s chief executive Harry Rich; Homeserve’s Richard Harpin; property investor and star of Channel 4’s Secret Millionaire Caroline Marsh; Alex Brummer, city editor of the Daily Mail and director general of the Institute of Directors Miles Templeman.

Chairman of the judges Harry Rich, chief executive of Make Your Mark, the campaign behind the awards, said: 'It's great to see people making it in these tough economic times and we hope this signals a bright future for British business.'

Secretary of State for Business, Lord Mandelson had this to say: 'Enterprise and innovation are key to the UK’s future economic growth and success. The Awards are an important opportunity to honour inspirational young people who have demonstrated flair, determination and good business sense in making their ideas happen. I would like to congratulate all the nominees and wish them all the luck in their careers'.

Eighteen-year-old winner Dean - who is profoundly deaf - founded the popular 'Your Local Cinema .com' information service & website whilst still at school. Today he runs the film industry-sponsored service with the help of his family, as well as finding the time to study at College three days a week.

On receiving his trophy Dean said 'Winning this award will really help to spread awareness of 'accessible' cinema. It's an especially important one because it's voted for by the general public. It shows that my service makes a real difference to people with hearing or sight loss.

For press enquiries please contact Dean:

Website: http://www.yourlocalcinema.com


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10 September 2009:

‘Your Local Cinema.com’ Wins The BT Home Business Award

Remote Employment, the website for flexible and home-based jobs today announced the winners of the Remote Worker Awards 2009 in association with BT Business.

'Your Local Cinema was announced as the winner of The BT Home Business Award in a prestigious ceremony to celebrate the Remote Worker Awards at the spectacular Cliveden House in Berkshire.

The Remote Worker Awards recognise the achievements of people who work from home or remotely and their employers. Remote and home working can provide benefits not available to traditional place-of-work employment.

Hundreds of entries were received for the awards and the judges selected the winners based on the individuals or companies that demonstrated how remote working had created the greatest positive impact on their work life.

Mick Hegarty, strategy and commercial director, BT Business said: “It is estimated that 3.5m people work from home and BT Business research shows that 55 per cent of the UK’s employees are working from home more often than they did before in the current climate. These awards highlight some of the best examples of how remote workers are helping the environment, increasing business productivity and improving quality of life. The commitment of these fantastic award winners coupled with technology that enables flexible working means that even more people can now work in this way and get more out of their working and home lives.”

Teenager Dean Rhodes-Brandon founded 'Yourlocalcinema.com' - a listings service for subtitled and audio-described (narrated) cinema releases and shows, for people with hearing or sight loss. Dean is profoundly deaf and corresponds almost entirely by email.

Award winning website, Remote Employment, Google’s No. 1 job site for flexible and home based jobs, launched The Remote Worker Awards in association with BT Business to highlight how home working and remote working benefits the British public and their working life.

Paula Wynne, Founder of Remote Employment and organiser of the Remote Worker Awards, said: “It has been a highly rewarding experience to see the wide variety of talented people who embrace flexible working and seeing just how many companies champion it. It’s been such a pleasure finding these inventive pioneers.”

Dean said: “I am absolutely delighted that Your local cinema .com has won the BT Home Business Award. This will help to spread awareness of 'accessible' cinema, which makes a real difference to people with hearing or sight loss. It also makes it clear how a serious business can be run from home or wherever I happen to be, and it will hopefully help to persuade our sponsors to continue working with us!"

Along with the honour of winning The BT Home Business Award, Your Local Cinema .com walked away with a range of beneficial business support products and services which includes £1,000 of BT products.

For press enquiries please contact Dean:

Website: http://www.yourlocalcinema.com


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"Have you ever tried to lip-read a masked super hero or villain? Or an animated rat, fish, car or robot? Without subtitles we just watch the pictures and guess the story"

"I have lost my sight. You think I can't enjoy the cinema? Imagine the scariest film you know, only SCARIER!"

Click here to read selection of quotes and reports from people with hearing or sight loss who have discovered - or rediscovered - the joys of cinema-going, thanks to subtitles and audio description:


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About cinema subtitles & audio description.

Cinema subtitles/captions are displayed along the bottom of the cinema screen. They include the spoken text as well as descriptions of sounds such as 'door creaks', 'footsteps approaching', 'gunshot' etc.

Cinema audio description is a recorded narration which explains - in gaps in the dialogue - what's happening on screen. It's delivered through wireless headphones - only the wearer hears the audio description soundtrack. One blind cinema-goer has likened the experience to listening to a Harry Potter audio book, but with all the actors voicing their own parts, and the addition of the film soundtrack - in fabulous surround sound.

"It's the accessible cinema experience: SEE the dialogue! HEAR the action!"

The UK leads the world in ‘accessible’ cinema, for people with hearing or sight loss. Most cinemas now have subtitle facilities, including all digital-equipped cinemas, and more than 300 cinemas have audio description facilities.
UK distributors regularly release titles with English language subtitles and audio description. All but one of the top 20, and most of the top 100 titles of last year were available.

Nationwide there are more than 500 English language subtitled shows weekly - and many thousands of audio described shows. (Audio description is delivered through personal headphones and does not require separate ‘special’ shows).


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Your Local Cinema .com is a non-profit group sponsored by the UK film industry and would not exist without the input and assistance of the groups below:

UKFC - The UK Film Council
CEA - Cinema Exhibitors' Association and UK cinemas
FDA - Film Distributors' Association and UK film distributors
ITFC, DTS, Dolby and more.

Please visit our sponsors: http://www.yourlocalcinema.com/sponsors.html

Interested in part-sponsorship?
Please contact subtitles@yourlocalcinema.com


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Recent Accolades:

National Lottery Awards
2009 Finalist & 2006 Semi-Finalist


Daily Mail Enterprising Young Brits Awards
2009 Winner
 & 2006 Finalist


BT Home Business Award
2009 Winner


Radar Disability Network
Radar Disability Access Awards
2006 Winner



Click below for recent press articles

National Lottery Awards 2009 - Finalist web pdf

NDCS web pdf

Eye for Film mag web pdf

Croydon Advertiser web

Cinema press web pdf

Sutton Guardian 09 web pdf

Sutton Guardian (2) 09 web

Daily Mail Enterprising Young Brits Awards web pdf

British Deaf News web

Positive News web pdf

Positive News 2 web

Hearing Times web

Hearing Times 2 web

Stagetext web

NDCS Blog web

Digital Cinema Report web pdf

Sutton Guardian web pdf

Disability Now mag web pdf

This Is Money web pdf

Make Your Mark Awards web pdf

Make Your Mark Case Study web

Scottish Screen web pdf

Direct Gov website web



Young Persons Award - People of the Year web

National Lottery Awards 2006 - Semi-Finalists web pdf

Sutton Guardian - National Lottery Finalists web

Local London - Petition, 2001 web pdf

Transport for all mag web


Read about the latest developments
in subtitled & audio described cinema.

Click below for the latest cinema industry magazine articles

Cinema Business
  Cinema Technology  ScreenTrade  

More related news/media items HERE


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Related news/media items - internet, TV, radio etc.

BBC news

Cinema Industry Statement

'Best of the Rest' winner, film websites

BBC See Hear TV show

Peterborough newspaper article

ScreenTrade mag article on history of UK accessible cinema (pdf link)

Scottish Screen announce cinema access programme

Scoop Magazine article

National Lottery Awards Finalist

BBC 'Ouch' article

BBC 'In Touch' article

The Times Newspaper article

RADAR Disability Access Awards 2006 Winner

NDCS - National Deaf Childrens Society Article

UK Film Council Diversity Toolkit

New Statesman Article

Original campaign


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UK Film Council Digital Screen Network

Thanks to the UK Film Council, around a quarter of UK cinemas have been equipped with new digital projection equipment. In return, cinemas are required to show a broader range of films on a regular basis.

These systems can also display subtitles. Adaptations can be made to include audio description features too. Subtitle and audio description 'files' are readily available for most popular cinema releases.

It is hoped that these 'access' features will be utilised, to enable hearing and visually impaired people to enjoy digital cinema.

Full details and many links HERE

Film Council
Read details on the UK Film Council Cinema Access Programme HERE


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Guardian Newspaper articles HERE and HERE

BBC logo BBC News reports:

BBC logo BBC Newsround HERE

BBC logo BBC Radio 4 HERE

The Times Newspaper ONE : TWO

Cinema Business magazine ONE : TWO

Sky News HERE

Transport for all magazine HERE

Government Information HERE


Grants for cinemas to widen Cinema Access in Northern Ireland - Full details HERE and HERE


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Local UK news reports / links:

1 : 2 : 3 : 4 : 5


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RNID 1 : 2 : 3 : 4 : 5 : 6 : 7 : 8 : 9 : 10
11 : 12 : 13 : 14 : 15 : 16 : 17 : 18 : 19 : 20

21 : 22

Yourable.com HERE
    (main UK disability website)

   (Independent Television Facilities Centre)

   (Digital Theater Systems)

Dolby: HERE

Ofcom (related) HERE

LA Times US (related) HERE

Guardian newspaper (related) HERE


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Film Council
Read details on the UK Film Council Cinema Access Programme HERE


Sponsored by the UK film industry - please visit our sponsors
Please visit our sponsors



Accessible cinema: www.yourlocalcinema.com