Cinema audio description survey

CINEMA AUDIO DESCRIPTION SURVEY:

Complete the survey below to enter a draw for FREE CINEMA PASSES!

Cinema audio description is a fantastic service for visually impaired people. The normal film soundtrack comes through the cinemas surround sound speakers in the usual way, and a recorded narrator explains what's happening on screen - in gaps in the dialogue - through personal, wireless headphones. It's similar to listening to a cricket or football match on the radio - having the action described to you - but with added surround sound, which places you in the middle of the action.

Most popular cinema releases are now available with audio description 'files'. Over 180 UK cinemas have facilities to 'read' these files, and screen audio described shows. There are around 3,000 shows around the UK every week - a 37% increase on last year.

To help us collect data and continue to spread awareness of cinema audio description, please take a minute or two to complete the survey below. Completed entries will be entered into a draw, with a prize of two free cinema passes to any Vue, Odeon or UCI cinema. There are 30 sets of two passes up for grabs. Winners will be drawn at the end of July and notified by email or phone, so please leave a contact detail in the relevant box.

Thank you and good luck!

Note: Alternatively, you can download a text version here. Simply fill in the blanks and email the file to ad@yourlocalcinema.com

Or you can telephone or text your replies to 0793 1341 377. (Normal mobile rate).

There are 15 questions:

1. How did you first learn about the availability of audio described films in UK cinemas?

'yourlocalcinema.com'

Friend/Relative

RNIB

Other

2. Which film did you last catch at the cinema?

At which cinema?

3. How do you find out what's audio described, and when, in your nearest cinema?

'yourlocalcinema.com'

By telephone

By searching on the internet

By visiting the cinema in person

Other

4. Do you book over the telephone?

Yes

If yes, are the staff who take your booking over the phone fully aware of audio described shows?

Yes

Not applicable

5. Do you book over the internet?

Yes

If yes, is the website you use informative about audio description for particular films?

Yes

Not applicable

6. When you visit the cinema, are you aware of any advertising promoting audio description?

Yes

If yes, what type of advertising?

7. Was it easy to get headphones to hear the audio description?

Yes

8. Were you shown how to operate the headphones?

Yes

9. Were you aware of anyone else using headphones at the screening you attended?

Yes

10. Was the audio description available as scheduled?

Yes

11. Did the audio description play an important part in your enjoyment of the film?

Yes

12. How many films with audio description have you caught at the cinema?

None

1 - 5

5 - 10

More than 10

13. Do you visit the cinema more now, because of audio description?

Yes

Made no difference

14. Not all films are released with audio description. Have you been able to catch the films of your choice at the cinema?

Yes

Not always

15. What age are you?

Under 18

18 - 24

25 - 34

35 - 44

45 - 54

55 - 64

Over 65

Any comments or complaints?

Your email address (preferable), or phone number:

Your town:

Thank you for your help, and good luck!

Thanks to VUE and ODEON

itfc are Europe’s leading provider of subtitling and audio description to the entertainment industry. The vast majority of cinema releases with subtitles and audio description are prepared by itfc - over 300 to date. itfc also provides a range of other facilities including video post production, DVD authoring and in vision signing.

Please visit the ITFC website.