Deaf Sutton teenager wins cinema website award
founder of 'Your Local Cinema .com' has recently been voted winner of
the Daily Mail 'Enterprising Young Brits: People’s Choice Award',
at a ceremony honouring the outstanding contributions of young people.
Tuesday 7th April 2009
profoundly deaf teenager from Carshalton has had his innovative and
creative efforts recognised after winning a national award.
Dean Rhodes-Brandon founded the popular Yourlocalcinema.com website
while he was still at school.
week, he received the People’s Choice Award – voted for
by members of the public – from Chancellor Alistair Darling.
is an information service and website aiming to create awareness and
increase viewing figures for subtitled and audio-described films and
company has worked with the UK film industry, technology companies and
charities representing people with hearing or sight problems to ensure
the UK leads the world in “accessible” cinema.
he runs the service with the help of his family, as well as finding
the time to study at college three days a week.
Dean said: “It was great to meet Alistair Darling. “I gave
him my business card. "I
had to endure a Dragons Den-style pitching process and a question and
answer session from the high profile judges, which was nerve-racking.
competition was very strong, but I won the People’s Choice Award,
which in my view is better than the young persons award, because it
is voted for by the public.
“All the finalists from all categories – about 20 people
in all – were up for that award and I beat them all, so I’m
very pleased. “Winning
this award will help spread awareness of accessible cinema. "The
award shows my service makes a real difference to people with a hearing
or sight problem. “As
we get older we may all lose some hearing or sight. "We may appreciate
services that can help us enjoy sound and vision.”
was inspired to set up the business following his own frustrating experiences
with mainstream cinema.
launching the project, Dean has helped change attitudes within the UK
film industry, persuading it to prioritise accessible cinema.
secured funding and support from the UK Film Council and the UK film
industry, Dean plans to continue to grow the service as the one-stop-shop
for accessible cinema information.
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