Supported by UK film distributors through Film Distributors’ Association & the British Film Institute.
"Accessible, subtitled cinema shows provide social benefits such as equality and inclusion. For a few hours, the disabling barrier is removed, enabling film fans with hearing loss to enjoy, rather than endure the cinema experience"
YourLocalCinema helps increase attendance figures for accessible cinema by promoting English-language subtitled/captioned shows directly to film fans with hearing loss. Each week it utilises targeted, localised, email/social media/mobile marketing to promote accessible shows (and trailers) direct to tens of thousands of people. This helps drive people to attend, helping to offset losses that some cinemas may incur providing separate, captioned shows to a relatively niche audience.
Accessible, subtitled/captioned cinema shows have made a positive, cultural, long-term impact on society. They benefit people of all ages. Each year in the UK, hundreds of children are born with significant hearing loss (NDCS). It's estimated that more than ten million, including thousands of young people, have hearing loss (RNID/AOHL). Our society is ageing, and with ageing, loss of some hearing is inevitable. Access to film - via captions - is something that we may all appreciate, eventually.
Before 2000, the only way people with hearing loss could enjoy cinema was to watch a foreign-language film. Today, thanks to collaborative work between the UK film industry, YourLocalCinema, and charities representing disabled people, most cinemas are accessible and welcoming. Thousands of customers with hearing loss regularly attend cinemas with their friends & families.
Last year was the most lucrative year ever for UK cinemas. £1.3 billion box office (ComScore). More than 800 films were released. More than 20 UK film distributors spent around £500,000 producing almost 200 subtitle/caption/narration tracks to enable cinemas to provide accessible shows from release date.
Every week, YourLocalCinema (YLC) collaborates with 70+ exhibitors to promote 1,500+ subtitled/captioned shows in almost 500 UK & Ireland cinemas. An established, trusted brand, the audience-development agency has been building & growing a unique customer database of film fans with hearing loss for 18 years. Originally the official marketing arm of the UK film industry’s ‘Cinema Access Scheme’, YLC continues to collaborate with exhibitors and distributors to help film fans with hearing loss to experience cinema.
In 2017 more than 1m tickets - £8m+ worth - were issued to 75,000+ captioned shows. Attendance has tripled over the last decade. To date, an estimated 6m tickets - £35m worth - have been issued.
YLC provides a unique service. Its ‘one click to all accessible shows nearby’ website & app recorded more than a million visits last year.
Financially supported by UK film distributors (via FDA) and the BFI, the award-winning non-profit YLC service is provided for FREE to cinemas. (The UK cinema industry ceased support in 2016).
YourLocalCinema is not a charity, but a social enterprise. Profit plays no role as an incentive. Financial support is vital to cover the minimum time and infrastructure necessary to enable the audience-development work to continue. Staff (one deaf, one hearing) are mobile, avoiding separate office/rent/commute costs. Apart from minimal internet/communications fees, the only cost is time. YLC costs its supporters the equivalent of 2p from each of the 1m+ tickets issued to captioned shows last year. Or £1 per week from each cinema that provides captioned shows. One day of the annual £8m+ 'accessible' box office keeps YourLocalCinema running for a year. A 25,000% better-than-popcorn return on investment.
The YLC website & app receive more than a million visits annually. Feedback clearly indicates that opportunities to attend accessible shows are very much appreciated by many. Click here for a selection of positive experiences from film fans who we have helped to discover - or rediscover - the joys of cinema-going: http://www.yourlocalcinema.com/quote.html
For almost two decades YourLocalCinema has helped to build, grow and support a once under-served audience. It provides a valuable service to the UK film industry by gathering and maintaining up-to-date market intelligence on everything cinema access-related. YourLocalCinema serves and engages with film fans that have hearing loss, gathers access-related audience data, analytics and valuable feedback, to better understand customers needs. Financially supported by the FDA and BFI, the non-profit YLC service is FREE to cinemas.
YourLocalCinema is proud to work with cinemas and film companies to help ensure that people with sensory loss can enjoy the cinema experience. It’s extremely grateful to our financial supporters.
Film Distributors' Association and UK film distributors
The FDA is the trade body representing film distributors that account for over 95% of UK cinema admissions. Warner Bros., Disney, Twentieth Century Fox, Universal, Parmount, Sony and many more. The major distributors ensure that all of their films are accessible to cinema-goers with hearing or sight loss. The FDA has supported YLC financially since 2004.
FDA, Kingly Court, Carnaby Street, London, UK
email@example.com • www.launchingfilms.com
BFI - British Film Institute
The BFI is the lead body for film in the UK with the ambition to create a flourishing film environment in which innovation, opportunity and creativity can thrive. It has supported YLC financially since 2004.
BFI, 21 Stephen Street, London W1T 1LN
firstname.lastname@example.org • www.bfi.org.uk
CinemaNext is the largest cinema exhibition services company in Europe. It provides projection equipment, audio systems, outfitting, content management, 3D systems & glasses, digital signage, seating and more. With regional offices in 23 countries, CinemaNext has installed almost 10,000 screens to date across Europe.
CinemaNext UK. 10 Argyll Street, London W1F 7TQ
email@example.com • www.cinemanext.com
Cobweb is the number one Cloud Solutions provider in Europe and the power behind our website. As Microsoft's 2017 Partner of the Year, it has been providing uninterrupted 24/7 internet & email services to customers for 20 years, and continues to be a trusted adviser to thousands of customers worldwide. The company is internationally recognised and has won many industry awards, including 'best small business solution in western Europe' and ISP Awards 'Best Application Service'.
Cobweb Solutions, Delme Place, Cams Hall Estate, Fareham, Hampshire, PO16 8UX
firstname.lastname@example.org • www.cobwebsolutions.com
IFDNRG servers help power the YourLocalCinema audio & video files. It provides services to a wide range of online content covering music, live sports, corporate events, agency campaigns and more.
IFDNRG, 127 Rose Street, South Lane, Edinburgh, EH2 4BB
email@example.com • www.ifdnrg.com
The YourLocalCinema website & information service has been successful in winning some high-profile awards voted for by the public and its peers in the UK film industry. Winning awards helps to spread awareness of 'accessible' cinema.
The BKSTS 'Samuelson' Award recognises and rewards the efforts & achievements of companies that have embraced technology or enhanced accessibility to ensure that cinema exhibition is available to all people.
The Daily Mail 'People's Choice' Enterprise Award. The event, hosted by the Institute of Directors, recognises people who have turned their ideas into reality. Thousands of Daily Mail newspaper readers voted for the twenty finalists and YLC received the most votes overall.
The @diversity European 'Access Culture' Award. Implemented by the European Commission and presented at the EU Culture Forum in Brussels, the awards celebrate innovative ways of using technology to make culture more accessible across Europe. More than 250 projects were submitted.
The Barco 'Innovation in Cinema' Award. Part of the 'Raam Awards', which recognise and reward the efforts & achievements of people working in the UK film industry.
The British Telecom 'Remote Workers' Award honours people who manage to run a successful business without an office, using mobile technology. Judges selected the winner based on the company that demonstrated how remote working had created the greatest positive impact.
The National Lottery Awards recognise the difference that lottery-funded projects have made to local communities. YLC beat hundreds of projects, with many thousands of votes, to make the finals. The ceremony was broadcast live, primetime, on BBC1, exposing millions of people to YLC's audience development work, and accessible cinema in general.
Interested in supporting yourlocalcinema's work? Please get in touch!
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