YourLocalCinema (YLC) is supported by the Cinema and Television Benevolent Fund (CTBF), UK film distributors (via FDA) and the British Film Institute (BFI).
Our society is ageing. And with ageing, loss of some hearing and sight is inevitable. Access to film - via subtitles/captions and audio description - is something that we may all appreciate, eventually
The award-winning YourLocalCinema accessible listings service helps people less fortunate than ourselves to enjoy, rather than endure the cinema experience.
Accessible cinema screenings benefit not just our ageing society, but people of all ages with hearing or sight loss. The shows provide social benefits such as equality, inclusion and community integration. For a few hours, people with hearing or sight loss are NOT disabled - the disabling barrier is removed. Opportunities to attend are very much appreciated by many, as clearly indicated by the positive experiences from many happy customers HERE.
Each year, almost a thousand children are born in the UK with significant hearing loss, and many thousands of people begin to lose their sight. Before 2000, the only way people with hearing loss could enjoy cinema was to watch a foreign-language film. And people with sight loss just didn't visit cinemas. Today, thanks to subtitles/captions and audio description, cinema is accessible and welcoming. Almost all multiplex cinemas provide regular accessible shows. Every week 60+ cinema companies provide 1,500+ captioned shows of the latest titles at 450+ sites nationwide. Most also provide audio described shows. Thousands of customers with hearing or sight loss regularly attend cinemas with their friends & families.
For 16 years, YourLocalCinema has helped build and grow regular, appreciative audiences. It's the only service that promotes captioned shows DIRECTLY to the target audience - its database of tens of thousands of regular ticket-buying customers with hearing loss. Weekly emails and social media messages inform customers nationwide of the latest accessible releases, which helps to increase the frequency of their visits.
Accessible films and cinema shows have vastly increased in numbers since they were introduced in 2000. From a handful of films and shows in the beginning, to around 200 films and 70,000 English-language subtitled/captioned shows annually. Every week around 60 exhibitors, covering more than 450 cinemas in the UK and Ireland, provide more than 1,500 accessible, ST shows specifically for customers with hearing loss and their friends/families. Many also provide audio described shows, for customers with sight loss.
YourLocalCinema helps to persuade thousands of people to attend hundreds of cinemas nationwide every week. Admissions and revenue to accessible shows are at an all-time high. Cinema industry data indicates an estimated half-million admissions to 70,000+ English-language captioned shows in 2016. £3.5m worth of cinema tickets from mostly off-peak shows.
YourLocalCinema exists to grow the audience for accessible cinema. Since 2000, it has provided a valuable service to the UK film industry by gathering and maintaining up-to-date market intelligence on everything cinema access-related. It provides its supporters with information and statistics on accessible titles, cinema screenings and audiences, to help the industry better understand the economic and social context of accessible cinema, which aids development of policy and strategy.
YourLocalCinema has gathered more than a decade of access-related data, analytics and valuable audience feedback. Feedback - good and bad - is often in real-time, thanks to customer smartphones. Data on the accessibility features of thousands of titles is available, as is data on more than a decade of captioned screenings from hundreds of cinemas. YourLocalCinema provides data to the BFI and FDA for its statistical yearbooks, as well as to UK and international researchers and consultants, to be used in articles and presentations. It has helped many film, arts and cultural organisations to develop access solutions and build audiences.
To provide maximum value to its supporters, YourLocalCinema keeps operating costs to the absolute minimum. Its data infrastructure and customer database began building more than a decade ago and is now very efficient. Two part-time staff (one deaf, one hearing) run the service from laptops and smartphones. From home, or a coffee shop, or anywhere with a mobile signal. With no office, there’s no additional rent costs, or commute costs. The only costs are website/app/internet/communications fees and staff time. Currently, the whole service runs on less than one marketing employee’s average salary.
YourLocalCinema is supported by the CTBF, FDA and BFI. Its marketing activities currently cost its supporters the equivalent of around 35p a week from each cinema. Or around 3p per attendee to captioned shows. A few days of ‘accessible’ box office recoups the industry’s annual investment. At less than a half-percent of the box office it helps generate, YourLocalCinema provides its supporters with a 25,000% return on investment - ten times better than popcorn!
YourLocalCinema is extremely grateful to its supporters for their financial support. Without it, the service could not continue to help people with disabilities enjoy the cinema experience. YourLocalCinema welcomes in-kind support too - taking costs out is, in many ways, just as important as bringing funds in. You can read about the financial & in-kind supporters of YourLocalCinema and visit their websites below.
From 2004-2016 hundreds of UK cinemas supported the work of YourLocalCinema (via the industry’s trade association). Cinema industry support has now ceased. (Income is down 50% - donations welcome!)
Cinema and Television Benevolent Fund
CTBF is the leading UK charity for Cinema, Film and TV professionals. It has supported YLC financially since 2017.
CTBF, 22 Golden Square, London W1F 9AD
firstname.lastname@example.org • www.ctbf.co.uk
BFI - British Film Institute
The BFI is the lead body for film in the UK with the ambition to create a flourishing film environment in which innovation, opportunity and creativity can thrive. It has supported YLC financially since 2004.
BFI, 21 Stephen Street, London W1T 1LN
email@example.com • www.bfi.org.uk
Film Distributors' Association and UK film distributors
FDA is the trade body representing UK distributors. Its members include the UK offices of all the multi-national distributors, including Warner Bros., Disney and Twentieth Century Fox. Taken together, FDA members' releases account for over 95% of UK cinema admissions. It has supported YLC financially since 2004. In 2001, FDA issued a protocol for the supply of subtitled and audio described materials. Since then, its members have released thousands of films with subtitles and audio description. The range of accessible titles rises week by week. Almost £500,000 was spent on subtitle and audio description tracks last year, by 23 UK distributors. The major distributors aim to ensure that all of their titles are accessible to cinema-goers with hearing or sight loss. It’s estimated that in 2016 there’ll be 500,000+ admissions to 70,000+ English-language subtitled/captioned shows.
FDA, Kingly Court, Carnaby Street, London, UK
firstname.lastname@example.org • www.launchingfilms.com
IFDNRG web and video servers power the YLC website, as well as a wide range of online content covering music, live sports, corporate events, agency campaigns and a whole host more. It has supported YLC since 2009.
IFDNRG, 127 Rose Street, South Lane, Edinburgh, EH2 4BB
email@example.com • www.ifdnrg.com
The YourLocalCinema website & information service has been successful in winning some high-profile awards voted for by the public and its peers in the UK film industry. Winning awards helps to spread awareness of 'accessible' cinema.
The BKSTS 'Samuelson' Award recognises and rewards the efforts & achievements of companies that have embraced technology or enhanced accessibility to ensure that cinema exhibition is available to all people.
The @diversity European 'Access Culture' Award. Implemented by the European Commission and presented at the EU Culture Forum in Brussels, the awards celebrate innovative ways of using technology to make culture more accessible across Europe. More than 250 projects were submitted.
The Barco 'Innovation in Cinema' Award. Part of the 'Raam Awards', which recognise and reward the efforts & achievements of people working in the UK film industry.
The British Telecom 'Remote Workers' Award honours people who manage to run a successful business without an office, using mobile technology. Judges selected the winner based on the company that demonstrated how remote working had created the greatest positive impact.
The Daily Mail 'People's Choice' Enterprise Award. The event, hosted by the Institute of Directors, recognises people who have turned their ideas into reality. Thousands of Daily Mail newspaper readers voted for the twenty finalists and YourLocalCinema received the most votes overall.
The service beat hundreds of projects, with many thousands of votes, to make the finals of the National Lottery Awards. The Awards recognise the difference that lottery funded projects have made to local communities. The ceremony was broadcast live, primetime, on BBC1, exposing millions of people to accessible cinema.
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